What can be done to rebalance society's views on masculinity? What does healthy masculinity even look like?

Men get so many mixed messages in today's society, from being called toxic to being pushed to be top dog (or else you're a loser). There are lots of expectations put on men, and various ways men rebel against those.

What can be done to address society's negative views of men and masculinity? And how can we formulate what healthy masculinity looks like, so we can teach that to our boys?